Strategy Development

Your next strategy can be more than a document – it can unify your team, sharpen your impact, and position your organisation for the future you want to create.

Strategic planning is often treated as a paper exercise. But real strategy is organisational development: it's about stepping back, clarifying purpose, and creating a practical action-focused plan with genuine buy-in from your board and staff.

I bring 20+ years of arts, culture, and charity sector CEO experience to strategy development – not as an external expert who parachutes in, but as a thinking partner who meets you where you are.

Whether you need end-to-end partnership or targeted facilitation at key stages, I'll tailor my support to where you need it most.

Strategy development with me helps you:

  • Articulate goals through an impact framework that unifies your work

  • Build a shared language across teams

  • Bridge vision with purpose to align board and staff

  • Review your financial model so every budget line tells your impact story

  • Create an inspiring change process that galvanises staff ownership

  • Develop practical tools that bridge planning and implementation

  • Ensure your strategy lives within the organisation, not on a shelf

Four step process

Scope & Discovery

Gain clarity about where you're going and whether this is the right future. Review existing data, strategy, and vision. Define the document structure.

Tools: Stakeholder analysis, internal health checks, vision/purpose workshops

Discussion & Input

Assess challenges and opportunities internally and externally. Consider options through impact frameworks, cost/benefit analysis, and risk.

Tools: PESTLE/SWOT analysis, stakeholder mapping, staff focus groups, board input sessions

Build & Align

Take stock, make decisions, formulate the written plan. Ensure financial models illuminate strategic aims and priorities are actionable.

Tools: Impact frameworks, strategic priorities and goals, value proposition, guiding principles

Budget & Finalise

Ensure the strategy lives within your organisation. Develop OKRs, 5-year financial models, and implementation plans with regular review.

Tools: Annual budgets aligned to strategy, implementation planning, progress review frameworks

Helen has a positive outlook and an ability to think cross organisationally at the same time as focusing on key priorities and delivery. She is an excellent listener who creates practical workable solutions to any challenge.
— CEO, arts charity

Services I offer

  • Executive & Leadership Coaching

    I partner with people at moments of transition who want to invest in their growth and impact.

  • Facilitation

    I facilitate senior team and board away days, team planning and strategy sessions.

  • Interim Leadership

    I take on CEO, Exec Director and Director of Audiences roles for interim periods.